PR Agency for Non-Fiction Books

We work with publishers and direct with authors to generate high profile, targeted publicity to make their books stand out.


Book Launch Campaign

Our book launch packages have successfully delivered powerful exposure for hundreds of non-fiction books. We work closely with authors to really understand them and their book, to identify effective hooks and angles, create hard-hitting press materials and (the important bit), use our established network of media contacts to generate great PR opportunities. Our publicity goes beyond traditional book reviews, extracts and serialisation to also profile the author as a thought-leader, allowing them to share their insights through interviews, expert comment and guest articles.

PR for Publishers

Exclusively for publishers, we offer a cost-effective, flexible service to promote multiple titles throughout the year. We can provide additional support to an in-house marketing team or handle your entire catalogue, depending on your needs. By taking care of author management, media relations and distribution of review copies we free up your time and resources, whilst making sure you are updated regularly with comprehensive PR reports.

The ViP treatment

A book is the best business card you can ever have. We understand that many non-fiction authors write a book as a tool within their wider marketing strategy. Therefore, we also work with many authors on a longer term basis, helping them to build a strong media profile to establish them as the go-to expert in their field. This also provides an opportunity to promote their other work, services and events in addition to any books they may have written. Please take a look at for details.

Serialisation Interviews Content
Reviews Radio


Our Latest News

The Book Publicist kicks off campaign for Building an Inclusive Organization

March 12 2019

#MeToo, pay gaps and political divides: It is time for business to take the lead on inclusion

Telegraph, Daily Mail, BBC Radio 4’s Today – new book by leading IVF scientist off to a flying start

March 11 2019

Breakthrough Babies campaign has kicked-off, with three national features and national radio interview

New book PR campaign for a guide to public speaking – by TEDx speaker with over 23 million views

March 08 2019

56% of the UK population have a fear of public speaking – a new Pearson guide is here to help



Business Book Awards in full flow - packed room buzzing #BBA2019


We believe that people and businesses can become a little bit more brilliant by being inspired, motivated and challenged by books. Our mission is to generate powerful book publicity to ensure that intelligent insights and thought-provoking ideas are discovered, understood and shared.

We are an award-wining agency known for our campaigns promoting non-fiction authors and their books. We work with leading business publishers and direct with authors to deliver high profile exposure across print, online and broadcast media. We specialise in titles within the business, management and self-development categories, working with entrepreneurs, academics, internationally recognised speakers, leading coaches, neuroscientists and other experts.

Our approach is a little bit different. Whilst traditional books publicity like reviews and serialisation is of course, core to our activity, our campaigns go beyond this and proactively champion the author behind the book. We have vast experience of profiling credible authors as the go-to expert in their field, securing interviews, comment and guest articles in National publications to promote their business, their expertise as well as their book. The The Book Publicist team are also behind leading PR agency Startup PR and thought-leader profiling specialists, ViPPR.

Ella Gascoigne Founder

I met many inspiring and creative people during my PR career working for companies like The National Theatre and ITV. But it was during my years heading up the PR department for a leading business publisher that I became an addict of authors and non-fiction books! With a bookshelf bowing with leading entrepreneur bios, NLP guides and management advice, launching an agency specialising in non-fiction was inevitable (and no, it hasn’t improved the bookshelf situation any).

With a lot of hard work and several awards under my belt (thank you), I now have a strong team of amazing publicists around me. A typical day for us includes brainstorming ideas, reading, talking to authors, writing releases, more reading, calling journalists and not to mention fighting with a mountain of review copies to send to eager journalists. But we love what we do and we all share one (slightly cheesy but very important) goal, to represent brilliant books that help people to work and live a little bit better.

Contact Us

TBP: Basement Unit, 1B The Pavement, Hay-on-Wye, HR3 5BU

t. 01497 288018   e.

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