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We’re excited to be working with Frederique Murphy, media friendly mindset strategist, on the campaign for her new book, Lead Beyond The Edge: The Bold Path to Extraordinary Results. We asked Frederique our 5 questions to find out more about her, her book, and her vision:
1. Pitch in 10 - sell us your book in less than 10 words
Use the power of your mind to rewire your brain.
2. Audience of One - If you could choose ONE person to read your book who would it be and why?
I wrote this book for that person who aspires for more, driven to achieve, yet doesn’t always, who wonders why they keep on stopping themselves in their tracks, and is ready to stop doing that now. Lead Beyond The Edge takes that person through a journey from the exciting ‘I want to do it’ stage – whatever your ‘it’ is - all the way to the exhilarating ‘I did it!!!’ one. Inspiring and equipping you with the scientific strategies you need to overcome any challenges, understanding what’s going on in that head of yours, and making it happen!
3. Behind the Book - Who or what inspired you to write this book?
I cannot think of anything more special than seeing someone shift: that moment, when their eyes sparkle, their tone of voice changes, their cheeks get rosier because they suddenly believe that they can make it happen, and then do it, overcoming any challenges that arise, is why I do what I do. This fuel drives me. Every time this moment happens, I know they are now leading beyond the edge.
But doing so requires inner strength to step up. Wherever you are at, there is always that next level to step onto. And that step always requires a shift in our mindset; breaking through to that higher level involves breaking through fears and insecurities, challenges and doubts that come up at those moments. I call this ‘the edge’. The edge can be scary, and that fear can keep you from achieving your full potential.
So, whether I’m keynoting, training or consulting, I live for that moment. And I wanted this to happen more and more. Enters this book, Lead Beyond The Edge as my solution for you. As for the who, as you’ll read in the book and discover thanks to my stories (I use storytelling a lot!), my grandfather.
4. Guess what? Tell us one thing that readers might be surprised to hear about you.
I’m shy and introverted.
Wait, what? Yes, you read that correctly! You see, I’m also confident and passionate: that’s why I’m so comfortable on stage doing what I LOVE most: helping people like you achieve their extraordinary by using the power of your mind to rewire your brain for success.
So, looping back to my surprising fact…! This book is divided into 5 parts and their chapters that, in order to support the science behind the framework, I’ve decided to name as circuits and wires, since as soon as you start on your path, you’ll be building and strengthening new circuits and wires in your brain.
And our first circuit focuses on our beliefs. Everything we want to achieve starts in our brain, ignited and fuelled by our beliefs. Confidence is one of the mindset facets I work a lot on with clients; the top 2 personality traits often listed and incorrectly considered to result in low confidence are shyness and introversion. These do not hold you back from confidence. And as you now know, I know this intimately! Makes you think, right? Paying attention to what you believe in consistently ensures that your beliefs support your goals.
5. The next chapter - what’s next for you?
So many things!!!
And first and foremost, being there for my readers as they read and experience this book. As yes, this is more than just reading, it is an immersive experience as you physically alter your brain, and I’m supporting you every step of the way, by having added multisensory learning boosts, which are an integral part of the solution as they intensify your experience and help you retain the information better.
Thanks to the advancements in the field of neuroscience, we know that the best learning environments are multisensory. With this book, not only will you be learning by reading and seeing, but to further support you as you build your new circuitry, you will also hear – engaging your auditory sense by accessing the accompanying audio visualizations; feel – engaging your tactile sense by forming the kinaesthetic anchors; and smell – engaging your olfactory sense by playing along with the instructions I’ve put together for you: all of this is accessible on the dedicated accompanying complimentary membership website.
I’ve poured my heart and brain into Lead Beyond The Edge. And it feels like it is only the beginning!!! Helping people, one brain at a time, achieve their extraordinary results.