We’re excited to be working with George Karseras, Sports and Occupational Psychologist and executive team development coach, on the campaign for his new book, Build Better Teams: Creating Winning Teams in the Digital Age. We asked George our 5 questions to find out more about him, his book, and his vision:

1. Pitch in 10 - sell us your book in less than 10 words

It provides the first ever ‘code’ for leaders to develop any team.

2. Audience of One - If you could choose ONE person to read your book who would it be and why?

Mr or Mrs Middle Manager. These are the guts of the organisation. They are the future leaders. It’s time to de-hero leaders and make leadership more about the team than the leader. I’d like to inspire this generation more than any other.

3. Behind the Book - Who or what inspired you to write this book?

Leaders of teams, at all levels, and in small, medium or large organisations need more help in how to get the best out of their teams. The buzz word continues to be ‘leadership’ but where’s the word ‘team’? My book establishes leadership as an enabler of better team working rather than an end in itself – for personal status, gratification or financial reward. My book is the first ever book that provides a code or sequence for leaders to follow so they can build better teams, which is what leadership is all about.

I wrote my book in response to what I felt was a massive gap in the market. There’s plenty of books out there on what makes a great team, but not one of them gives a sequence to follow to do this effectively. Those that attempt some kind of roadmap provide no science to support their sequence. My book is supported by the science.

4. Guess what? Tell us one thing that readers might be surprised to hear about you.

I tried my hand at professional tennis but wasn’t very good. After a first degree in business studies I then turned to psychology to understand myself and the world a bit better. I was the first person in the UK to achieve chartered status as both a sports and occupational psychologist. My work is now predominantly with businesses but I still read the newspapers backwards.

5. The next chapter - what’s next for you?

I’m already working on my next book. It will be about using the code I’ve developed in the way meetings are conducted. My current book describes the end to end process of building a team. My next book will be to take the same code but apply it to run the most amazing of meetings.

Find out more about George’s work at team-up.company. To get a review copy or to book in an interview, contact Rhian Pearson at rhian.pearson@thebookpublicist.co.uk