We’re excited to be working with nutrition coach and Instagram sensation The Fitness Chef, Graeme Tomlinson, on the campaign for his new book, Lose Weight Without Losing Your Mind. We asked Graeme our 5 questions to find out more about him, his book, and his vision:

1. Pitch in 10 - sell us your book in less than 10 words

Let go of diet myths and change your life.

2. Audience of One - If you could choose ONE person to read your book who would it be and why?

Someone who has struggled for years to lose weight, been confused about what to eat for good health resulting in a poor relationship with food and a negative impact on their mental health. My book simplifies weight loss and drowns out unnecessary diets that aren’t backed up by the science. It also logically and scientifically puts your eating choices in perspective, liberating you from anxiety and guilt and enables you to realise a positive relationship with food.

3. Behind the Book - Who or what inspired you to write this book?

Over the years I’ve had thousands of DMs from people confused about what they should be doing to lose weight. Most had been going round and round in circles of toxic diet culture which has seriously affected their mental health. So many people had thanked me saying my Instagram posts had helped them achieve their goals and repair their broken relationship with food, that I wanted to write a book about these issues to help more people. So far the feedback I’ve had has been incredible!

4. Guess what? Tell us one thing that readers might be surprised to hear about you.

I used to play semi-professional cricket when I was younger. In fact, from the age of 5-24 cricket was my life. I went to Australia 4 times to play as an overseas player and South Africa once. But by my mid 20s it was clear I couldn’t make a living out of it and had to look elsewhere. Fortunately I’d been exposed to the best strength and conditioning coaches around and learned a lot. Naturally, I did my qualifications to become a personal trainer and took it from there. It wasn’t until I was 30 that I started posting properly on Instagram and I certainly had no idea I’d ever reach 1 million followers!

5. The next chapter - what’s next for you?

It’s been a very busy 2-3 years writing 3 books and developing a nutrition tracking app. After a little rest, I’m keen to explore more books and keep improving my app so that it can been one if the leading fitness apps around. I want it to reflect my brand and messaging too. Ultimately, it would be absolutely incredible if Netflix made a documentary or series about some of the issues discussed in my books. It could be a watershed moment where the disordered diet advice we currently see on TV is finally replaced by the body of evidence and empathy towards the viewers. I have no doubt this could change the landscape in how millions of people reach their goals and do so in happiness.

Find out more about Graeme’s work at fitnesschef.uk. To get a review copy or to book in an interview, contact Emma Preece at emma.preece@thebookpublicist.co.uk