We’re excited to be working with Joerg Ruetschi on the campaign for his new book, Tranforming Financial Institutions. We asked Joerg some questions to find out more about him, his book, and his vision:

1. Pitch in 20 - sell us your book in less than 20 words

Experience-based guide to value creation in financial institutions with transformative technologies at the core of the change agenda

2. Audience of One -  If you could choose ONE person to read your book who would it be and why? 

The core audience for this book would be any senior decision maker working in the finance industry, whether that is banking, private equity or venture capital. However, I have also received some great feedback from media representatives, researchers and analysts that are interested in the evolution of the financial industry and system, so I hope it is also interesting beyond the C-suite.

3. Behind the Book - Who or what inspired you to write this book?

I wrote the book to share the experience-based methodology I have created based on my career working in the financial industry over the last 20 years.

In recent years I have spent a lot of time working on projects focused on turning around, growing/scaling and building businesses in the sector, so I wanted to share a hands-on guide to help professionals understand some of the core issues that the industry is facing right now.

I think it is a particularly interesting time for the finance sector, so I wanted to offer something of a unique view on the dynamics between the incumbent financial institutions and emerging financial technology (FinTech) companies, as well as providing some insights into recent technology trends and innovation that some leaders still aren’t embracing fully.

4. Guess what? Tell us one thing that readers might be surprised to hear about you. 

I have always loved to see the world, and have been told I am a very “international” person. My roots might be in continental Europe, but I am married to a Persian who grew up in Australia, currently live in London and my career has taken us to four different continents – so perhaps it shouldn’t be surprise that my daughter has three nationalities.

5. The next chapter - what’s next for you?

The publication of Transforming Financial Institutions book was linked to the founding of Evolve Enterprise Solutions (EES), my own company that I set up as an independent platform for entrepreneurial and special situations with emphasis on the financial sector. The firm stands as an umbrella company for my managerial and advisory mandates in operational private equity and venture capital.

The book outlines the value-creation methodology that I established over the last 20 years. I will continue to work as an executive (Chief Executive Officer, Chief Operating Officer or Chief Restructuring Officer) with focus on transformative technologies; specialising in start-up and growth companies and lead the integration of their (emerging) technologies in the ecosystem of the incumbents. My current emphasis is on the financial industry with its institutions and technologies, but a lot of the lessons in the book are equally applicable across other industries too.

To get a review copy of Transforming Financial Institutions or to book in an interview with Joerg Ruetschi, please contact Matt Davidson at matt@thebookpublicist.co.uk