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The Book Publicist to lead PR campaign for business book on leading & managing in a disruptive age

June 13 2019

The Book Publicist has been appointed to manage the book PR campaign for new Emerald business book Leading and Managing Change in the Age of Disruption and Artificial Intelligence by Dr Mathew Donald.

In a global age of disruption from artificial intelligence, Brexit, climate crisis, trade wars and changing employee demands, future organisational change is not avoidable. The effects of disruption will be immediate, with consideration and preparation being paramount for the survival of organisations and the leaders of tomorrow.

Leading and Managing Change in the Age of Disruption and Artificial Intelligence is the essential guide for management in the new economy written by Dr Mathew Donald, a leading academic with over 30 years of business experience. This business book brings the topics of management, leadership and organisational change into the future for leaders and managers of organisations, arming them with case studies, exercises, tools, tables and analysis to assist with preparation for organisational change.

We are excited to be managing the publicity for Leading and Managing Change in the Age of Disruption and Artificial Intelligence, pitching to national feature writers as well as the business media and the management and leadership press to offer book reviews, interviews, guest articles and expert comment.

For further information, an interview with the business author Dr Mat Donald please contact book publicist:

Jessica Jones
jessica.jones@thebookpublicist.co.uk

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