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The Book Publicist to manage PR campaign for new book Blockchain Babel by industry expert Igor Pejic

January 25 2019

Blockchain is the game-changing technology that has the potential to disrupt markets and save businesses billions in costs every year. With IT giants, tech evangelists, libertarian entrepreneurs and financial organisations all hustling to be the main purveyors in a future cashless world, it remains misunderstood by many organisations and business leaders.

Blockchain Babel combines academic research with management strategy, to create a sober, eye-opening, and actionable guide to blockchain, exploring how the blockchain goldrush will change our world.

Igor Pejic is a former business journalist and is currently the Head of Marketing at BNP Paribas PF AT, regularly commenting on payments, transactions and the blockchain in the media. He was voted by McKinsey and the Financial Times as one of three finalists in the Bracken Bower Prize for his work on blockchain in 2016.

We can’t wait to manage the publicity for Blockchain Babel, pitching to the broadcast media, book reviewers, national features writers, business and managment press to offer book reviews, interviews, guest articles and expert comment.

For further information, an interview with Igor Pejic, an extract article or a review copy of Blockchain Babel, please contact:

Jessica Jones or Matt Davidson

jessica.jones@thebookpublicist.co.uk

matt@thebookpublicist.co.uk

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