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Book PR campaign launches for new Kogan Page book, Cyber Wars: Hacks that shocked the business world
In his new book Cyber Wars, veteran technology editor for The Guardian, Charles Arthur, explores the most significant cyber attacks that have shaken the business world in recent years. He gives an exclusive insight into hackers’ techniques, the dramatic consequences and the lessons that every business should all learn from these game-changing assaults that have made global organisations tremble.
The book PR campaign will focus on launching this brilliant book ahead of its release, offering extracts and finding topical new hooks for the author. We think the media will love the topical nature of this book, as it looks into the hacks of the future as well as the past, considering the roles that the internet of things, self-driving cars and politics will have in the new age of hacks of the future.
We look forward to a successful book marketing campaign and already have media interest for interviews and review copies of this amazing new book!
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