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Telegraph, Daily Mail, BBC Radio 4’s Today – new book by leading IVF scientist off to a flying start
Business book, The Beermat Entrepreneur was a huge success when it was first released in 2002. The third edition is being released in September – and we are very excited to have been appointed by business publisher, Pearson to manage this campaign.
The book takes readers step-by-step through the entire business process – from the initial idea scribbled on the back of a beermat at the pub, to growing a thriving business with over 150 employees.
The author, Mike Southon is a serially successful entrepreneur. He co-founded The Instruction Set, an open systems consultancy in 1985 and sold the company five years later. He is very active as an independent
consultant and has been a keynote speaker at conferences all over the world for Microsoft, IBM, Novell, Dell, Hewlett-Packard and many more.
He wrote the book with Chris West, a journalist and novelist, whose books have been published across Asia, the USA, the UK and Europe.
We see huge potential for this campaign and can’t wait to manage the PR for this book!