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Telegraph, Daily Mail, BBC Radio 4’s Today – new book by leading IVF scientist off to a flying start
Business development and sales leadership expert Alex Moyle’s new book Business Development Culture – taking sales culture beyond the sales team (published by Kogan Page), explains how the digital revolution has caused a fundamental shift in the way we buy and consume goods and services. Household brand names have been wiped out because they failed to adapt their business model.
Drawing on the author’s experience of working with sales teams and exclusive insights from leaders of well-known companies, Business Development Culture provides practical advice for people who have never previously had to sell, people whose role involves delivering a service, and people who have switched from selling products to selling solutions.
We are delighted that Alex has appointed us to manage his new book PR campaign.
For more information about this book please contact firstname.lastname@example.org