At 23-years-old Riccardo Pozzoli was interning in a marketing office in Chicago. One evening, he brought the domain The Blonde Salad and his business partner published their first post. This was just the start of an incredible business journey, which has gone on to turnover millions of Euros, and just three years later, has now led to Riccardo lecturing about his business to students at Harvard University and Columbia Business School. Create Uniqueness: How to turn a passion into a business, is a recounting of Riccardo Pozzoli’s inspiring entrepreneurial story, from ambitious intern to becoming one of Italy’s most admired entrepreneurs. It shares all the lessons he learned along the way and provides an inspirational guide to help readers turn their own passions into a business. The book contains insightful contributions from insiders at businesses who have found booming success in the modern time, from Depop to Deliveroo.  We are excited to be managing the publicity for Create Uniqueness, pitching to national feature writers as well as the business media to offer book reviews, interviews, guest articles and expert comment. For further information, an interview with Riccardo Pozzoli, an extract, article or a review copy of Create Uniqueness: How to turn a passion into a business please contact: Jessica Jones or Matt Davidson jessica.jones@thebookpublicist.co.uk  matt@thebookpublicist.co.uk