This new book was written by Dr David Stephenson, an internationally recognised expert on big data analytics who among his other achievements worked in a global leadership role within eBay’s global data and analytics team as it pioneered the use of big data systems to maximise business benefit. He wrote Big Data Demystified after seeing a lot of businesses not getting full value out of data, he wants to help business leaders to bridge the gap of knowledge to allow them to find the business opportunities that data brings and to fully utilise a data team to bring these opportunities to fruition.  The book PR campaign will focus on getting this book into different areas of the big business press, particularly looking towards business leaders. We are excited to start the campaign, with the books interesting case studies from businesses like Google, Target and Netflix and unique approach to explaining Big Data and AI we think it will do well with the business press. We are looking forward to a successful book marketing campaign and already have media interest for exclusive articles and review copies of this brilliant new book!