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Former Moonfruit MD appoints The Book Publicist to launch The Management Delusion

November 12 2020

We are excited to be starting our new book publicity campaign for The Management Delusion by Management Trainer, Matt Casey. Matt offers an easy way to be a great manager and keep up with the role’s impossible demands.

Matt was hired by Yell.com to make Moonfruit self-sufficient as a business. In order to sufficiently manage 40 members of staff and dramatically cut business costs, he removed performance reviews, one on ones, status updates, and pay reviews. Over three years he removed all management structures and rebuilt the business, turning a profit each year.

We can’t wait to speak to our business, HR and leadership contacts to promote this brilliant book offering a new way to manage. For media opportunities contact natalie.connors@thebookpublicist.co.uk

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