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Telegraph, Daily Mail, BBC Radio 4’s Today – new book by leading IVF scientist off to a flying start
The Book Publicist are delighted to have been appointed to work on Bernard Marr’s most recent book, ‘Data Strategy’
The Data Strategy is an accessible new guide to help business leaders really understand the value that data can generate for their organisation. It provides a clear blueprint for defining and executing an effective data strategy, explaining data infrastructure, predictive analytics, machine learning and security in practical terms with real life case studies including Walmart, RBS, Google and NASA.
The author Bernard Marr is an internally bestselling business author, keynote speaker and strategic advisor to companies and governments. He is one of the world’s most highly respected voices when it comes to data in business and has been recognized by LinkedIn as one of the world’s top five business influencers.
Matt Davidson is going to be heading up this campaign so get in touch if you’d like more info on this fantastic book.