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Interview on ITV’s Lorraine sees The Book Publicist author Leanne Maskell shoot to #1 on Amazon

May 17 2019

We are delighted to share the huge success for our latest book PR campaign for The Model Manifesto by Leanne Maskell (published by Practical Inspiration). The campaign secured 4 TV interviews, 6 national newspaper features, front page of The Times, and numerous features on BBC radio and in national magazines.

The Model Manifesto (02 May 2019), is an A-Z anti-exploitation manual for the fashion industry. Written by ex-Vogue model Leanne Maskell. This candid book reveals the secret side to modelling and aims to empower and protect models from financial, physical and emotional exploitation.

Congratulations to Leanne for her eye-opening interview on ITV’s Lorraine, which saw the book shoot to #1 Fashion Book on Amazon. We were especially thrilled with the double page interview in the Times where Leanne was the front cover for their supplement T2 and was even photographed on the front page of the Times.

Other media outlets which covered her amazing story include Independent, Grazia, The Sun (several times), The Daily Mail (several times), The Express, BBC Birmingham news, numerous BBC radio shows and The Week.

We will continue to watch this campaign thrive with interviews still to come on BBC London News TV and Victoria Derbyshire show.

We are thrilled to have worked on this important book campaign with author Leanne Maskell and the team at Practical Inspiration to publicise this powerful book.

Leanne Maskell shared her thoughts on the campaign: “The Book Publicist has provided opportunities for my book, ‘The Model Manifesto’, that have been above and beyond my wildest dreams. I would never in a million years have predicted that the book could be featured on the front page of The Times, on the Lorraine show and the BBC News, yet this has all happened and more in the short space of 6 weeks. The team are extremely talented, genuine and dedicated and they work very hard to achieve the best results possible. Their efforts led to the book being featured as an Amazon top seller following a live interview on ITV. I wouldn’t hesitate to recommend them to anyone looking for PR!”

Alison Jones, director at Practical Inspiration Publishing shared her experience: “We’ve been delighted with the quality and quantity of coverage that TBP’s team secured for The Model Manifesto, but what’s been just as important as the coverage itself is the way the team have liaised with us and with the author. They’ve kept us fully updated, even when schedules changed at short notice, and were unfailingly prompt, polite and cheerful in their requests and administrative details. Coordinating PR with all other in-house marketing can be challenging, so these open lines of communication are essential.”

For PR opportunities, get in touch with Jessica Jones at jessica.jones@thebookpublicist.co.uk

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