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New book PR campaign for The Midlife Review

April 24 2020

We’re delighted to be working with Steve Butler to promote new book The Midlife Review: A Guide to Work, Wealth and Wellbeing.

Age is set to become one of the biggest debates of the next decade – by 2045 nearly 25% of the population will be 65 or over. The Midlife Review reveals how we can transform the workplace to be age-friendly.

12 million people are heading towards an insufficient retirement income. The first section of the book arms midlife employees with the tools they need to plan for a fulfilled, comfortable and healthy future.

91% of businesses struggle to find workers with the right skillset. The second section of the book sets out how, as the UK age demographic shifts, companies can transform into age-friendly organisations that successfully retain over 50s talent – a key way to solve the skills gap.

We’ll be working with Steve to secure coverage in the business, HR, financial and lifestyle media in the UK.

For further information or an interview with Steve please contact Emma Preece (emma.preece@thebookpublicist.co.uk)

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