New PR campaign for Book to reveal The Science Behind Motivation

March 27 2017

New PR campaign for Book to reveal The Science Behind Motivation

The Book Publicist are thrilled to have been appointed to work on Adrian Furnham and Ian MacRae’s book, Motivation and Performance: A Guide to Motivating a Diverse Workforce Motivation and Performance explores the science behind motivation. It combines original research by the authors with real-life case studies, and provides practical guidance on how to measure motivation, find areas for improvement and talent within a company. The book also demonstrates that there doesn’t have to be a trade-off between company success and employee well being. In fact, it proves that getting the balance right improves the outcomes for everyone involved, leading to happier, healthier employees. Furnham is a professor of psychology at UCL and adjunct professor at the Norwegian School of Management. He has written over 1,000 scientific papers and 70 books, and is one of the most well-known psychologists in the world. Ian MacRae is Director of High Potential, an organisational consultancy providing customised psychological tests and reports for improving performance, predicting potential and developing people. He is currently studying for a PhD at Maastricht University.  Matt Davidson is going to be running this campaign so get in touch if you’d like more info on this book.

t. 01497 288018

e. info@thebookpublicist.co.uk

The Book Publicist
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Dorstone
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