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We have started our PR campaign for new Pearson book Reinventing Retail – The New Rules that Drive Sales and Grow Profits. The author, Ian Shepherd, was the CEO of Game and the COO of Odeon. He has 25 years of experience working in retail and offers guidance to retailers for surviving the retail apocalypse.
We will be targeting the business and retail media to position Ian as a retail expert. We will also be keeping an eye on any topical issues in the media and putting Ian forward to comment.
The campaign is off to a great start – Ian has interviews booked with Management Today and the Retail Transformation Show Podcast, and has had comment published in Elite Business Magazine.
For further information or a review copy of Reinventing Retail please contact firstname.lastname@example.org