When we first heard about Kevin George’s new book, Soccology, we simply couldn’t wait to get started on his PR campaign. Not only does this sports book contain exclusive interviews with high profile Premier League footballers, but it also shares Kevin’s own fascinating insights and tips on how to develop your own thinking and emotional skills in order to improve performance. It makes this football book not only great for the sports media, but also really interesting for mainstream lifestyle and business press, with chapters on mental health, leadership and other crossover topics. Kevin is a former professional football himself, playing for Charlton Athletic FC and West Ham United, before turning to the screen to star in Sky One’s Dream Team and as a body-double for Cristiano Ronaldo and Thierry Henry. After football, he found a new love – human behaviour – studying Neuro-Linguistic Programming, Counselling and Psychotherapy, helping to articulate his personal experience and understand the behaviour of those within football. Soccology by Kevin George is due to be published in late-May 2018. Matt Davidson is leading this PR campaign, so for any press enquiries, please contact matt@thebookpublicist.co.uk