We are delighted to be appointed as the book PR agency for new business book The Agency, written by Luca Senatore, the Director at multi-award-winning digital agency Genie Goals. The book is relevant to all types of agencies from design, SEO and marketing to branding, PR, recruitment and more, as Luca outlines the fundamentals of building and growing an agency which is remarkable. The Agency does this using methodologies and theories that are underpinned with practical case studies, techniques and real-life examples. For this book PR campaign we aim to target the business media with a hard-hitting campaign to generate book reviews, thought-leadership articles, practical advice articles and author profiling opportunities. For further information, an interview with the author or a review copy of The Agency, contact book publicist, Jessica Jones at jessica.jones@thebookpublicist.co.uk