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Telegraph, Daily Mail, BBC Radio 4’s Today – new book by leading IVF scientist off to a flying start
The Book Publicist are pleased to announce that they have been appointed to manage the book PR for ‘Where to Play’ by Professor Marc Gruber and Dr Sharron Tal. The business book is based off fifteen years of research and case studies to create a reliable way for entrepreneurs to make informed decisions on market opportunities.
With such a focus on urgency entrepreneurs often fail to make sure that they are actually running in the right direction when faced with a new market opportunity. They either jump straight into an opportunity that looks good, or attempt to pursue too many opportunities at once. ‘Where to Play’ helps business leaders to quickly identify, evaluate and focus on the opportunities that offer the most value for their innovations, while keeping them agile enough to respond to unforeseen circumstances.
Durga Bradley will be leading this campaign, so for press enquiries contact firstname.lastname@example.org