More than 75% of industries are at risk of disruption, or already significantly disrupted. In Reinventing the Product, two of Accenture’s digital transformation experts provide a practical roadmap for how companies can successfully ride the coming waves of digital disruption.  Eric Schaeffer and David Sovie assess how digital technologies such as the Internet of Things, data analytics, blockchain, cloud computing and particularly AI are transforming traditional products.   This book is a must-have for business leaders and anyone who wishes to understand how digital technology presents the biggest opportunity for product-making businesses to re-think how they conceive, make, distribute and support the next generation of goods in the marketplace.   Get in touch with our book publicist Teresa Richardson at teresa.richardson@thebookpublicist.co.uk to enquire about book PR opportunities.