We have started our campaign for The Creative Thinking Handbook – a guide to unlocking creativity in business written by TEDx creativity expert Chris Griffiths. Chris has previously worked with the Dalai Lama, Royal Family and Nobel Laureates to teach and develop creativity.

The new step-by-step guide aims to unlock creativity through techniques such as ‘practical play’, ‘purposeful daydreaming’ and ‘thinking without the box.’

Profits from The Creative Thinking Handbook are donated to the Inspire Genius Foundation – a charity that is on a mission to inspire, coach and motivate disadvantaged teenagers.

For this campaign, we have been targeting the business media, and have secured coverage with The Telegraph, Creative Moment Podcast and Real Business.

For further information or a review copy of The Creative Thinking Handbook please contact natalie.connors@thebookpublicist.co.uk