More and more businesses are apologising – but few of them are actually saying sorry. In 2017, the likes of Facebook, Mercedes Benz and United Airlines issued over 2,000 words of apology. The word 'sorry' didn't appear once. In The Apology Impulse, authors Cary Cooper and Sean O’Meara reveal how businesses are getting it wrong on an epic scale.  This important book illustrates why stage-managed apologies can harm businesses and their clients and provides essential lessons for every business, CEO or communications professional who may find themselves in the eye of a crisis in the future. We are excited to be managing the publicity for The Apology Impulse, pitching to  marketing and communications media as well as business press and national feature writers to offer book reviews, interviews, guest articles and expert comment. For further information, an interview with authors Sean O’Meara and Sir Cary Cooper, an extract, article or a review copy please contact: Teresa Richardson teresa.richardson@thebookpublicist.co.uk