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The Book Publicist to manage PR for new guide to growing profits through executing change

January 28 2019

We are thrilled to be managing the publicity for an important book which calls for the urgent need to implement sustainability programs with increasing direction and speed.

At a time when CO2 levels and average temperatures have reached the highest levels in 650,000 years, the issue of sustainability has been prioritised by most governments and many businesses. However, contrary to any optimism created by ambitious global targets set in the Paris Climate Agreement, the reality is that implementation of most corporate sustainability programmes to date has been slow at best, and ineffective at worst.

Winning Sustainability Strategies by Benoir Leleux and Jan van der Kaaij, features real business sustainability stories, including those of DSM, Unilever, Umicore, Novozymes, Patagonia and more. The case studies help to demonstrate how the strategies can be implemented in practice, and result in a successful company which is both sustainable and profitable.

We see huge potential for this PR campaign – it has never been more urgent to implement sustainability strategies. One of the key points of the campaign will be sharing the powerful research in the book, giving business leaders the tools they need to achieve purpose with profit.

For further information, an interview with Benoit Leleux or Jan van der Kaaij, a guest article or a review copy of Winning Sustainability Strategies, please contact:

Natalie Connors or Matt Davidson

natalie.connors@thebookpublicist.co.uk

matt@thebookpublicist.co.uk

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