There has been huge confusion and panic as people focus on the 25 May “deadline,” but this new accessible guide published by Kogan Page, shows businesses not only how to comply with the new General Data Protection Regulations, but also how to get the most out of the changes moving forward.

The author, Ardi Kolah offers a fresh perspective on the benefits GDPR can bring to businesses, discussing how they can make the most of the changes and do more, not less, with data.

Ardi is an Executive Fellow and a Director of the GDPR Programme at Henley Business School. He started his career working as a producer and reporter for the BBC, and then entered sales and marketing, being ranked by the Chartered Institute of Marketing as one of the ‘top 50 gurus in the world on marketing.’

Ardi has had a very promising start to the campaign, being interviewed on BBC Radio 5 Live’s"wake up to money” twice, and being quoted in both Forbes and BBC News.