Appointed by leading business publisher Kogan Page, The Book Publicist positioned Lord Mark Price – former Managing Director of Waitrose – as a leading voice on happiness in the workplace for the launch of Happy Economics: Why the Happiest Workplaces are the Most Successful.

In an authoritative PR campaign, we kicked off with a high-profile live TV interview for World Happiness Day on Sky News Business Live, where Lord Price shared why happiness is a powerful driver of organisational success. His insights continued to spark debate on BBC Business Today, BBC Radio 5 Live and Newstalk Radio, as well as appearances on leading business and workplace podcasts Work’s Not Working: Let’s Fix It, The Beautiful Business Podcast, and The Recruitment Show.

A major interview in The Times, both in print and online, positioned Lord Price’s research firmly in the public conversation, while his practical advice was also featured in a guide for the Chartered Management Institute.

We secured key business thought-leadership placements in Entrepreneur and Forbes, and Happy Economics gained extensive traction in HR media too, including Training Journal, HR Director, HRD Connect, and HR.com.

This broad campaign generated a series of impactful book reviews, interviews and thought-leadership features – showcasing Lord Price’s compelling call for a happiness-first approach at work.