Book PR // Case Study

Audrey Tang: A book PR campaign securing 300 media wins to launch The FT's Leaders Guide to series.

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The Book Publicist turned psychologist and leadership coach Dr Audrey Tang, into the go-to expert

Audrey Tang

Over the course of three books, six years and over 700 pieces of coverage, The Book Publicist team has worked closely with psychologist and leadership coach Dr Audrey Tang, to position her as the go-to expert in resilience, mindfulness and wellbeing (and, surprisingly, Burlesque dancing!)

Books, Burlesque & Business

Whatever the topic, the effervescent Audrey is an utter joy to publicise – whether it’s her bestselling The Leader’s Guide to… series (from FT Publishing) or her charity work for the CLICK Arts Foundation. Not everyone can say they’ve given a Burlesque class to producers live on BBC radio, but Audrey certainly can!

For World Mental Health Day, Audrey has appeared live on TV on BBC Business Today on all things wellbeing at work, while her specialist advice has been featured across the business and leadership press, including in Forbes, Entrepreneur and Business Insider.

Advice & News-jacking

Highlighting her compelling career as an in-demand psychologist, we have placed advice pieces and comments from Audrey across the national media, including The Guardian, The Times, Metro and BBC online, as well as in major women’s magazines like Women’s Health, Harper’s Bazaar, Psychologies, Good Housekeeping and Glamour.
Whether it’s on the impact of TV series Love Island, or loneliness during the COVID lockdowns, The Book Publicist has been quick to adapt for every new campaign. Audrey’s spoken on school shootings in Yahoo Life, toxic relationships in iNews, Star Wars Day in The Sun and ADHD diagnoses in Vogue – her name has been seen by billions thanks to our long-term, collaborative profiling.

The Book Publicist have managed the PR for all of my books, generating more than 700 pieces of publicity globally which has built my brand and positioned me firmly as a go-to expert. The media now approach me regularly for comment and interview. The Book Publicist are my go-to team and I’d recommend them to anyone wanting to build their brand!

Dr Audrey Tang, author of The Leader's Guide to... series.

Campaigns

We’ve managed more than a thousand book PR campaigns, generating national serialisations, incredible book reviews, powerful TV interviews and other major features, but we still get a buzz every day when we win new media opportunities. Here are a few of our recent campaigns and what our lovely authors’ have said about us.

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