In a bold campaign to match the energy of her messaging, we helped reinvention coach and author Katia Vlachos burst onto the scene with Uncaged – a powerful, personal story about the choices we make, the cages we build for ourselves and how we can break free.

A major feature on navigating her own divorce in The Telegraph firmly placed Katia and Uncaged at the heart of conversations around reinvention in the midlife. Katia’s empowering advice on perfectionism, people-pleasing and setting goals also resonated across women’s media, securing high-impact features in Stylist, Grazia, Marie Claire and That’s Life.

Parenting titles like Good to Know spotlighted her wisdom on starting over after divorce, while a comment in The Guardian’s weekly Lifestyle supplement guided parents on helping children cope with rejection.

As the Christmas season loomed, Katia’s advice on managing family pressure and navigating New Year reinventions became a seasonal media hit – with standout pieces in iNews, CNBC and even the New Zealand Herald, the country’s biggest newspaper.
Drawing on Katia’s powerful coaching advice, our multi-pronged campaign also included business and HR media, with features and comments running in People Management, Fast Company, Big Think and Forbes.

Radio was equally captivated by Katia’s story, with six interviews spanning major UK BBC stations, bringing her voice directly into the homes of hundreds of thousands of listeners.