Book PR // Case Study

Revolting Women: a hard-hitting campaign to share a fresh and informed take on why professional women over 50 leave their jobs at the top of their game

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The Book Publicist helped Lucy Ryan share her powerful book about why professional women over 50 leave their jobs at the top of their game

Lucy Ryan

‘It’s hard to disagree with anything in this book. It’s clear. It’s pithy. It’s enraging.’ That’s what The Sunday Times had to say about Revolting Women by the indomitable Dr Lucy Ryan in just one of the many pieces of national coverage which helped secure Amazon bestseller status for this radical new book.

Our Approach

Revolting Women offered a fresh and informed take on why professional women over 50 leave their jobs at the top of their game – and what business leaders can do about it. Drawing on Dr Lucy’s brand-new research, we worked to place the book at the heart of conversations on inequality and agism in the workplace, achieving expert-led insights in Forbes, Fast Company and Harvard Business Review.

From HBR to FT, Sky and more

Inclusion in Financial Times’ monthly round-up of the best business books, calling ‘invigorating’ and ‘refreshing’, cemented the book’s place amongst the most exciting business releases of the year!

A vibrant leadership coach, Lucy was a total hit with broadcast media, including a live in-studio interview on Sky News Breakfast, an appearance on Times Radio with presenter Mariella Frostrup and numerous BBC radio interviews.

Accompanying The Sunday Times’ review in print and online was further national coverage in The Telegraph and The Independent, as well as a full-length author interview in iNews.

After all the sweat and tears of writing a book, the dream is that someone out there recognises the value of your writing and your messages. But it so hard to get that attention, particularly on your own. For me, The Book Publicist team is by your side… Throughout our two months of working together, the team was encouraging, kind and full of positivity. I heartily recommend them to anyone who wants help to get their book “out there”.

Dr Lucy Ryan, author of Revolting Women

Campaigns

We’ve managed more than a thousand book PR campaigns, generating national serialisations, incredible book reviews, powerful TV interviews and other major features, but we still get a buzz every day when we win new media opportunities. Here are a few of our recent campaigns and what our lovely authors’ have said about us.

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