To launch Subconsciously by clinical psychologist Aaron Surtees, we facilitated a high-impact, fast-moving publicity campaign that directly drove book sales, app downloads, new client leads and speaking enquiries – proving the unparalleled power of PR for building your brand and boosting visibility

A standout front page Daily Mail feature saw a journalist trial a hypnotherapy session with Aaron on food cravings, playfully and topically coined ‘Hypnozempic’. The results were instant: over 500 book sales in 48 hours, 42 new client enquiries, five speaking invitations, a surge in subscriptions to Aaron’s app, plus a leap in the Amazon Health & Wellness bestseller charts from no. 8467 to 103!

Broadcast appearances on national radio on BBC Radio 5 Live (not once but twice!) and BBC Radio Solent during publication week added to the momentum, while a major national feature in The Daily Telegraph explored the power of Aaron’s methods for tackling phobias. Further coverage included Psychologies Magazine, Yahoo Life, and the New Zealand Herald, in which we showcased the broad appeal of hypnotherapy for everything from sleep and smoking to confidence and cravings.

Positioning Aaron as a thought leader on the psychology of leadership and mental wellbeing at work, we also secured business-focused coverage in the likes of Entrepreneur UK, CEO World, and the CIPD’s People Management magazine.

This creative, commercially driven campaign proved that a well-honed PR strategy does indeed generate real-world results with a long-term impact.