The Book Publicist led a high-impact national publicity campaign for a self-development title Physical Intelligence from Simon & Schuster, bringing its powerful messaging to the masses in both top-tier business media and mainstream national press.

With their four-part strategy to help people achieve more, stress less and thrive in today’s demanding world, performance coaches Claire Dale and Patricia Peyton’s insights struck a chord across genres. From live TV on BBC World News’ Talking Business show, where the host hailed it as ‘the next big thing,’ to a front-page feature in the Daily Mail, our campaign positioned Physical Intelligence as both timely and transformative.

Highlighting its unique neuroscience-backed advice, the book made waves in the business press with major features in Entrepreneur and Forbes, plus a glowing book review in HR Magazine. Women’s and wellness titles embraced its practical, empowering tips, landing coverage in some of the UK’s biggest glossies: Cosmopolitan, Glamour, Harper’s Bazaar, and Women’s Health.

We also secured placements in national newspapers like The Times, The Telegraph, Metro and Evening Standard, bringing the authors’ messaging to billions, in homes and workplaces nationwide.

Our strategic, carefully planned campaign helped Claire and Patricia became authoritative voices on a powerful new wellbeing trend, bringing Physical Intelligence into the spotlight as a go-to concept for anyone looking to live and work with more clarity, energy and impact.