Our company founder Ella was asked to write this piece for Influence, the publication from the CIPR – on what the top PR agencies are doing right in thought leadership.
Here were a few of her thoughts:
– Why the best thought leadership campaigns start with a clear point of view, not just expertise.
– How PR teams can help clients move from “being quoted” to driving the conversation.
– Why authentic, long-term positioning always beats one-off commentary.
– And how AI is reshaping what it means to lead the conversation, making originality and human insight more valuable than ever.
“Thought leadership isn’t about being louder, it’s about saying something that changes how people think.”
Have a read: https://influenceonline.co.uk/2025/10/24/what-are-the-top-pr-agencies-doing-right-in-thought-leadership