Author Speakers
Angela Cox
Founder of Paseda360 Coach Training Academy, Master Executive Coach, Bestselling Author
Angela Cox is a leading voice in the evolution of modern coaching, known for challenging outdated approaches and bringing coaching into alignment with the realities of modern life and leadership
Award-winning Master Executive Coach
Founder of Paseda360
A modern and human-centric approach to coaching
Founder of the National Coaching Conference & Awards
Fellow of the Association for Coaching
Two-time bestselling author and podcaster
Bringing coaching into the 21st Century
Angela left a six-figure corporate salary in 2018 to become a coach, driven by what she observed as an epidemic of burnout, people-pleasing and emotional pretending. High-performing individuals were succeeding on the surface, yet quietly disconnecting from themselves under the pressure to perform and fit in.
Her husband’s severe brain injury in 2021 became the catalyst to formally build Paseda360 – a human-centric coach training academy offering high-quality coaching accreditations in a refreshingly different way.
Through her work, Angela recognised that much of executive coaching still relies on models created in the 1980s that do not reflect how humans actually think, feel and behave. She created a contemporary approach that integrates coaching with psychology, neuroscience and therapeutic principles in a grounded and ethical way.
Paseda360 shifts the focus away from metrics, outputs and surface-level goals, and back to humanity – supporting people to live and lead authentically, without masks.
Escaping the pretending pandemic
Burnout is no longer limited to people in crisis. Angela describes a growing ‘silent middle’ within organisations – individuals who are coping, functioning and delivering, yet slowly eroding their energy, confidence and self-trust.
Under constant pressure to perform, people adopt masks that allow them to fit in and succeed, but over time, they become exhausted by being one person at work and another at home.
Through Paseda360, Angela develops coaches to work with individuals to help them recognise and remove those masks, reconnect with their authentic selves, and escape what she describes as the pretending pandemic.

Bestselling author and podcaster
As the host of The Leader Unmasked Podcast, Angela speaks with CEOs, business leaders and professionals to explore how they build resilience, lead with courage and show up authentically in demanding environments.
She is also the bestselling author of Enough: A Big Girl’s Journey to Lean and You’re Better Than You Think You Are, both exploring identity, self-worth and the internal narratives that keep people stuck.
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FT Publishing & Pearson Education
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Dr Audrey Tang, author of The Leader’s Guide to… series
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Aaron Surtees, author of Subconsiously
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Dr Andy Cope, author The Art of Being Brilliant
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Katia Vlachos, author of Uncaged
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Anna Eliatamby, author of Healthy Leadership and Organisations
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The Book Publicist delivered a high-profile, fast-paced campaign for our book and we’ve now been working with them for several years. They’ve secured us interviews and features across the top spots in the business press, including Harvard Business Review, The Times, Forbes and BBC Business. They've consistently delivered outstanding results.
Dominic and Laura Ashley-Timms, authors of The Answer Is A Question
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Amy Greaves, Head of Publicity & Marketing, Elliott & Thompson
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Tim Duggan, author of Work Backwards
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The Book Publicist team went above and beyond to ensure my book gained visibility. They were absolutely brilliant in getting Dice Men featured in some high profile publications, cutting through the barriers of a very noisy marketplace.
Sir Ian Livingstone CBE, founder of Games Workshop and author of Dicemen
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Mimi Nicklin – CEO at Freedm, Empathy Advocate & Bestselling Author
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Alison Jones, Founder of Practical Inspiration Publishing
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I appointed The Book Publicist to support the launch of my Sunday Times bestselling book Now It All Makes Sense. The team did a brilliant job – securing nearly 50 opportunities, including interviews in The Times, The Sun, Metro, and across BBC radio stations. They secured features in publications such as HuffPost, Fast Company, Entrepreneur, Raconteur and Evening Standard. A highlight for me was the interview for BBC Radio 4’s Gap Finders – I had so many lovely messages in response and it was great to see my podcast and book shoot up the charts immediately.
Alex Partridge, Sunday Times bestselling author of Now It All Makes Sense
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Chris Griffiths, founder Open Genius
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My goal was to get on TV and they made that happen three times, including the Lorraine show. I appeared in every national newspaper, many national and local radio shows and several magazines… I was blown away by the publicity they achieved for the book, but also their caring and competent team.
Jess Baker & Rod Vincent, authors of The Super-Helper Syndrome
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The quality and volume of coverage The Book Publicist secured has exceeded our expectations — from leading national newspapers to standout features on BBC and Sky News. Thier strategic insight, responsiveness, and media relationships have been invaluable. We couldn’t have asked for a better PR partner.
Lod Mak Price, author Happy Economics
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Within a week of working with me, there was interest from national newspapers, podcasts, radio and television. Highlights included the full page review in The Sunday Times, Times Radio and Sky News. For everything I wrote, they gave me immediate feedback and throughout our two months of working together, the team was encouraging, kind and full of positivity. I heartily recommend them to anyone who wants help to get their book ‘out there’.
Dr Lucy Ryan author of Revolting Women
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My goal was to get on TV and they made that happen three times, including the Lorraine show. I appeared in every national newspaper, many national and local radio shows and several magazines… I was blown away by the publicity they achieved for the book, but also their caring and competent team.
Dr Liz O’Riordan, author of Under the Knife
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Smart, reliable and a pleasure to work with. They understand the subtleties you need working in PR.
Dave Stewart (Eurythmics musician) Author of The Business Playground
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My book hit #1 on Amazon which is beyond my wildest dreams and that is in no small park due to the team at The Book Publicist. The PR they managed to do in a short term is incredibly impressive including Daily Mail, BBC, Forbes etc. Please don't leave me . . .
Ryan Hopkins, author, 52 Weeks of Wellbeing
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