Author Speakers

Angela Cox

Founder of Paseda360 Coach Training Academy, Master Executive Coach, Bestselling Author

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Angela Cox is a leading voice in the evolution of modern coaching, known for challenging outdated approaches and bringing coaching into alignment with the realities of modern life and leadership

Award-winning Master Executive Coach


Founder of Paseda360

A modern and human-centric approach to coaching


Founder of the National Coaching Conference & Awards

Fellow of the Association for Coaching


Two-time bestselling author and podcaster

Bringing coaching into the 21st Century

Angela left a six-figure corporate salary in 2018 to become a coach, driven by what she observed as an epidemic of burnout, people-pleasing and emotional pretending. High-performing individuals were succeeding on the surface, yet quietly disconnecting from themselves under the pressure to perform and fit in.

Her husband’s severe brain injury in 2021 became the catalyst to formally build Paseda360 – a human-centric coach training academy offering high-quality coaching accreditations in a refreshingly different way.

Through her work, Angela recognised that much of executive coaching still relies on models created in the 1980s that do not reflect how humans actually think, feel and behave. She created a contemporary approach that integrates coaching with psychology, neuroscience and therapeutic principles in a grounded and ethical way.

Paseda360 shifts the focus away from metrics, outputs and surface-level goals, and back to humanity – supporting people to live and lead authentically, without masks.

Escaping the pretending pandemic

Burnout is no longer limited to people in crisis. Angela describes a growing ‘silent middle’ within organisations – individuals who are coping, functioning and delivering, yet slowly eroding their energy, confidence and self-trust.

Under constant pressure to perform, people adopt masks that allow them to fit in and succeed, but over time, they become exhausted by being one person at work and another at home.

Through Paseda360, Angela develops coaches to work with individuals to help them recognise and remove those masks, reconnect with their authentic selves, and escape what she describes as the pretending pandemic.

Book Speaker

Bestselling author and podcaster

As the host of The Leader Unmasked Podcast, Angela speaks with CEOs, business leaders and professionals to explore how they build resilience, lead with courage and show up authentically in demanding environments.

She is also the bestselling author of Enough: A Big Girl’s Journey to Lean and You’re Better Than You Think You Are, both exploring identity, self-worth and the internal narratives that keep people stuck.

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