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New book campaign launched for THE RIGHT PLACE

June 11 2021

The Book Publicist has been appointed by The Institute for Management Development (IMD) to handle the PR for new book, The Right Place.

The Right Place is the brainchild of Professor Arturo Bris, who is Professor of Finance at IMD and Director of the IMD World Competitiveness Center. In the book, he argues that 80% of a company’s results are determined by the country it is located in, rather than the company’s leaders or strategy and how national competitiveness can make or break a business.

For further information or a review copy of the book, please contact Rhian Pearson at rhian@thebookpublicist.co.uk / 01497 288018

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