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New book PR campaign for The Hidden Edge by Jodie Rogers

May 19 2021

​We’re thrilled to be working with leading global voice on mental fitness Jodie Rogers. Jodie works with the world’s leading businesses - Unilever, Coca-Cola, L’Oréal, Mondelez, and many more - helping them benefit from the opportunities of mental fitness rather than the costs of ill health amongst their workforce.

Jodie’s new book The Hidden Edge: Why Mental Fitness is the Only Advantage That Matters in Business is out June 10th. In it Jodie shows how those leaders who recognize the need to focus on the mental fitness of their teams as well as their physical safety will be at a significant competitive advantage moving forward.

The Hidden Edge applies key psychological concepts to the modern business world, and not only includes a business case showing exactly how enhanced mental fitness can positively impact
the bottom line, but also includes a case study on Unilever and the results they achieved when they trained 300 people to be ‘Mentally Fit’.

This important and innovative book is not about fixing things once they go wrong – but about the things we can do to build and maintain peak mental fitness.

To set up an interview with Jodie Rogers or see a review copy, please contact Teresa Richardson (teresa.richardson@thebookpublicist.co.uk)

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