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New book PR campaign launched for Startup Culture: Your Superpower for Sustainable Growth

May 14 2021

​We’re thrilled to be working with Alex Nicolaus, Chief People Officer at Paysend, to promote his brilliant new book Startup Culture: Your Superpower for Sustainable Growth

Packed with case studies, interviews and insights from Asia’s fastest-growing start-ups, the book reveals how to create a winning start-up culture – and why it’s key to competitive edge.

How did Grab go from little-known start-up to buying Uber in South-East Asia? What powered Circles.Life’s growth from 100 to 500 employees in 2 years? How did Paysend double in size in the pandemic to 6.6 million customers in 90+ countries?The book shares the inside view from global people and culture expert Alex Nicolaus – who has led people and culture strategy at startups and corporates alike, from Paysend, Circles.Life and Grab to Jaguar Land Rover, Barclays Wealth and Accenture.

To set up an interview with Alex Nicolaus or to see a review copy please contact Emma Preece (emma.preece@thebookpublicist.co.uk)

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