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New book PR campaign launched with IMD for The Customer Copernicus

May 14 2021

​We’re delighted to have been appointed by IMD Business School to promote game-changing new book The Customer Copernicus: How to be Customer-Led (Routledge) by world-leading IMD Professor Seán Meehan and founder of pioneering customer-led consultancy Charlie Dawson.

Customers, not CEOs, decide whether companies succeed – so why is being truly customer-led still so elusive?

Packed with compelling case studies and based on decades of research and practice, The Customer Copernicus reveals how to transform an ordinary business into a customer-led success.

It explores how some companies are great for customers – think of Amazon, EasyJet and Sky. They make things easier and improve what really matters – obvious, surely? They have also enjoyed huge business success.

But, if it’s obvious and attractive, why is it so rare? And why, having mastered it, would you ever stop? Tesco, O2 and Wells Fargo were like this once. Because all three stopped, and two ended up in court…

To set up an interview with Seán Meehan and Charlie Dawson or to see a review copy please contact Emma (emma.preece@thebookpublicist.co.uk)

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