Author Speakers

Dominic Ashley-Timms

Bestselling author, thought leader and strategist on how to revolutionise management performance to increase employee engagement, productivity, inclusion and collaboration  

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At a Glance

Co-author of bestselling book The Answer is a Question

The Missing Superpower that Changes Everything and Will Transform Your Impact as a Manager and Leader


The co-creator of the STAR® model and the multi-award-winning STAR® Manager development programme

The first programme in the world to certify management and leadership competence and embed an Operational Coaching® style of management 


The co-founder and CEO of performance improvement consultancy Notion

Awarded Personnel Today magazine’s Learning & Development Supplier of the Year award in 2021

Programme Director and Consultant to FTSE and Fortune 500 companies

Including National Express, AVON and BT on embedding and sustaining coaching cultures and upskilling leaders and people managers 


Co-author of published academic research paper

Proves adopting Operational Coaching® increases skill levels across 9 management competencies including communication skills and handling challenging conversations, drives productivity and improves retention within 6-months. Research funded by the UK Government (BEIS) and evaluated by London School of Economics and Political Sciences (LSE)  


An international Change Management Consultant and Speaker

A training career that has seen Dominic speak and work with groups of leaders and managers in 37 countries. 

Change Management Expert and Co-Creator of STAR® Manager programme 

Dominic is the CEO of Notion and a graduate ergonomist with an EMBA from IMD (Lausanne). After a top-tier consulting career running multimillion-dollar change programmes and training leaders in thirty-seven countries, Dominic now applies his passion for human-centred design to learning and behavioural change. 

He has helped clients to improve their commercial performance with programmes that regularly generate returns many hundreds of times greater than the investment, all while delivering sustainable changes in organizational culture. 

Dominic’s global career has given him deep insights into the levers of change that make the most difference. Unlike other suppliers in the development industry, he has been willing to subject Notion’s core approaches to the dispassionate and unblinking gaze of academic scrutiny. 

Operational Coaching® is the future of effective and rehumanised management

The STAR® model is a simple 4-step management framework that helps leaders to adopt coaching-related behaviours to stop firefighting and start asking more powerful questions. 

The UK government commissioned a large-scale study to assess the impact of STAR® and the subsequent research trial was designed and independently evaluated by London School of Economics. The study measured the impact of leaders and managers from 62 organisations across 14 sectors learning to apply the STAR® model in their day-to-day interactions over a period of 6 months.  

The outcomes were remarkable, with those who followed the programme spending 70% more time using an enquiry-led, Operational Coaching® style of management leading to higher levels of organisational recruitment, improved staff retention and increased skill levels across 9 management competencies including communication skills and handling challenging conversations.  

Book Speaker

Co-author of The Answer is a Question

With the rise of hybrid teams, economic uncertainty and an ever-increasing number of “accidental managers” ill-equipped to deal with the ‘people’ side of leadership, managers today are struggling to effectively engage and develop their teams in a fast-paced and constantly changing workplace.  

Groundbreaking new book, The Answer Is A Question, reveals how managers all over the world can ditch the command-and-control leadership model and adopt an enquiry-led approach that cultivates a new wave of engaged, problem-solving employees – and it starts with how we use questions in a more purposeful way.  

Co-authors Dominic and Laura Ashley-Timms are the co-creators of the STAR® model – a simple 4-step management framework that helps leaders to adopt coaching-related behaviours to stop firefighting and start asking more powerful questions in order to stimulate higher levels of collaborative, solution-driven teams. 

Keynote and speaking topics:

Dominic is an experienced and engaging speaker who is available for keynotes, interviews and expert comment on topics including:

Managing a multi-generational workforce 

Why we need to rehumanize management NOW to foster more engaged and connected teams

Why Operational Coaching® will transform productivity 

How management needs to change… and why it is urgent 

3 key skills managers need to navigate rapid change with their teams

How to identify coachable moments with your employees  

Why asking better questions will be vital in the AI-driven world 

Stop Micromanaging  - it’s making everyone unproductive and unhappy 

How to develop your compassionate communication with staff

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