Focus Fix - The Book Publicist

A strong PR campaign for publisher Kogan Page

Chris Griffiths

Appointed by leading business publishers, Kogan Page, The Book Publicist secured an incredible array of coverage across national newspapers, lifestyle and business media for flagship self-development title, The Focus Fix.

Our Approach

Having previously led on PR for several of co-author Chris Griffiths’ books, including The Creative Thinking Handbook (selected by Forbes as one of the best books to “get your creative juices flowing” and featured on BBC Talking Business) our team were incredibly excited to once again secure his place in the media as the leading voice on thinking creatively.
Working to position Chris’s techniques as the next biggest self-help trends, our publicity campaign achieved major national coverage in the likes of iNews and The Sun’s Fabulous supplement, along with double page spreads in The Daily Mirror, The Sunday Express and The Sunday Mirror and across 20 regional newspapers.

Segmenting the media for maximum impact from HBR to Stylist

We also landed advice-led features from co-author Caragh Medlicott in a range of women’s magazines, including Stylist, women’s weeklies Best and Chat, and glossy mags Prima and Women’s Health.

Highlighting Chris’ impressive career as a senior leadership coach and keynote speaker, The Book Publicist were able to secure opportunities in major business media, including Harvard Business Review, Fast Company and Forbes.

Wow – just wow. What more can I say about The Book Publicist! I have worked with many PR companies over the years and know from experience just how difficult it is to find one that can consistently deliver results. They can! The entire team is a joy to work with and are able to secure us meaningful coverage worldwide, month after month.

Alex Partridge, Sunday Times bestselling author of Now It All Makes Sense

Campaigns

We’ve managed more than a thousand book PR campaigns, generating national serialisations, incredible book reviews, powerful TV interviews and other major features, but we still get a buzz every day when we win new media opportunities. Here are a few of our recent campaigns and what our lovely authors’ have said about us.