Book PR // Case Study
Our Planet Powered by AI: a PR campaign to launch impressive Wiley book by world-leading AI expert
Shaping a strategic media narrative around AI for good
Mark Minevich
A high-profile, internationally focused campaign established Mark Minevich – Chief AI Officer and author of Our Planet Powered by AI – as one of the most authoritative voices in the global conversation around artificial intelligence.
Our Approach
By shaping a strategic media narrative around AI for good, digital transformation and geopolitical innovation, we secured Mark a platform across some of the world’s most influential outlets. Highlights included a full-length feature in Time magazine’s Ideas column on how the U.S. can counter China’s robotics dominance, a Newsweek op-ed on AI sovereignty, as well as an interview with Newsweek alongside the Prime Minister of Estonia on national innovation strategy.
Mark’s expertise reached millions of viewers through live national TV appearances on Sky News and BBC Business Today broadcast across BBC One and globally on BBC World News. His insights on breaking AI trends, including the DeepSeek attack, appeared in Yahoo News and City AM, and a guide for AI investors in MarketWatch.
US & International Media
To connect with wider consumer audiences, we placed interviews in The Sun, LADbible and Daily Express US, tapping into public conversation around AI’s role in the future of jobs, ethics and society. Further expert commentary featured in Fast Company, Big Think, and Management Today.
Alongside this, we also supported the release of Mark’s latest book, ensuring that his thought leadership extended across both print and broadcast, business and consumer, U.S. and international markets.
This global campaign elevated Mark’s reputation as a trusted thought leader in AI – bridging cutting-edge technology with practical, human-first innovation.

Their efforts have supported my broader media presence, including features and interviews across top-tier platforms like TIME, Newsweek, BBC, and Sky News. I appreciate their professionalism and ability to navigate both UK and US media effectively. As someone who actively shapes the AI discourse globally, I value partners who can extend that impact with thoughtful execution.
Mark Minevich, President of Going Global Ventures (GGV), strategic advisor to Mayfield and author of Our Planet Powered by AI
Campaigns
We’ve managed more than a thousand book PR campaigns, generating national serialisations, incredible book reviews, powerful TV interviews and other major features, but we still get a buzz every day when we win new media opportunities. Here are a few of our recent campaigns and what our lovely authors’ have said about us.