The Answer is a Question - The Book Publicist

Continually adapting with the conversation to ensure their insights shape the national narrative.

Laura and Dominic Ashley-Timms

Over a two-year partnership we’ve positioned Laura and Dominic Ashley-Timms, founders of Notion, as leading voices in management and workplace culture – continually adapting with the conversation to ensure their insights shape the national narrative.

Our Approach

Supporting the launch of their book The Answer is a Question, we helped it become an international management bestseller featured on LinkedIn’s Book Club.

We brought the concept of the “accidental manager” into the spotlight with major hits including a live national TV interview on BBC Business Today, and comments in The Times and Yahoo Finance.

By reacting to breaking research, we’ve kept their messaging timely and relevant, landing Laura and Dominic’s research, company news and expert insights in the likes of Harvard Business Review, Forbes, Fast Company, Inc, and Raconteur.

Media Highlights

With over 160 pieces of coverage, we’ve achieved book reviews in HR Magazine, Elite Business, Business Leader and HR Today. Working across genres, The Answer is a Question has been featured in HR and leadership press, including People Management and HR Grapevine, to education media like teaching magazine Schools Week, and in the finance press, including AAT who included it in their ‘top 10 accountancy books for your Christmas stocking’.

Laura’s practical management advice also resonated with careers and women’s media including Stylist, Harper’s Bazaar, and Reader’s Digest, helping professionals navigate toxic workplaces and win promotion.

Plus, we secured key podcast appearances in the run up to the launch of The Answer is a Question’s audiobook launch!

We first hired The Book Publicist to generate PR for the launch of The Answer Is a Question. They delivered a high-profile, fast-paced campaign and we’ve now been working with them for several years. They’ve secured us interviews and features across the top spots in the business press, including Harvard Business Review, The Times, Fast Company, Forbes, Entrepreneur, Inc and Raconteur, as well as a live TV interview on BBC Business. They’ve consistently delivered outstanding results and we really enjoy working with the team.

Dominic and Laura Ashley-Timms, authors of The Answer Is a Question

Campaigns

We’ve managed more than a thousand book PR campaigns, generating national serialisations, incredible book reviews, powerful TV interviews and other major features, but we still get a buzz every day when we win new media opportunities. Here are a few of our recent campaigns and what our lovely authors’ have said about us.