Now It All Makes Sense - The Book Publicist

The Book Publicist helped LADBible entrepreneur Alex Patridge flip the narrative on neurodiversity

Alex Partridge

In a nationally focused campaign featuring in The Sun, HuffPost and Yahoo, Alex shared how an ADHD diagnosis changed his life. Kicking off publication week with a full-length interview in national newspaper Metro, Alex’s story also made headlines globally, including in the New Zealand Herald – the most widely read newspaper in the country.

Our Approach

Drawing on Alex’s entrepreneurial experience, we positioned him as a leading voice on neurodiversity in the workplace, and his advice was featured in The Times’ employment pages, Raconteur, and in international business brands like Entrepreneur and Forbes too.

Media Highlights

In a sign of the scope of our campaign, we secured Alex’s advice and Now It All Makes Sense (published by Sheldon Press/Hachette) coverage in the women’s weeklies too, in both Bella and That’s Life.

Host of the ADHD Chatter podcast and an engaging speaker, radio couldn’t get enough of Alex, who was interviewed on BBC Radio 4’s Gap Finders, BBC Radio London, Newstalk Radio and a string of other BBC regional stations.

I appointed The Book Publicist to support the launch of my Sunday Times bestselling book Now It All Makes Sense. The team did a brilliant job – securing 50 opportunities, including interviews in The Times, The Sun, Metro, and across BBC radio stations. They secured features in publications such as HuffPost, Fast Company, Entrepreneur, Raconteur and Evening Standard. A highlight for me was the interview for BBC Radio 4’s Gap Finders – I had so many lovely messages in response and it was great to see my podcast and book shoot up the charts immediately.

Alex Partridge, Sunday Times bestselling author of Now It All Makes Sense

Campaigns

We’ve managed more than a thousand book PR campaigns, generating national serialisations, incredible book reviews, powerful TV interviews and other major features, but we still get a buzz every day when we win new media opportunities. Here are a few of our recent campaigns and what our lovely authors’ have said about us.