We were proud to lead a multinational PR campaign profiling IMD Professor, Michael Watkins, cementing his reputation as one of the world’s foremost experts on leadership transitions and the go-to-voice on organisational change, and an internationally bestselling author.

Our campaign supported the continued success of Michael’s globally renowned book The First 90 Days, and built momentum for his latest title, The Six Disciplines of Strategic Thinking, for which we secured inclusion in Fortune’s top books to sharpen your leadership skills and Financial Times’ monthly collection of the best business books.

Elevating Michael’s expert profile across major business media, we secured powerful placements like expert commentary in Fast Company on AI in the workplace, and leadership analysis in Entrepreneur and Forbes. A widely shared piece in The Observer US – formerly the New York Observer – prompted a direct invitation to connect with Michael from the former CEO of a major franchise!

In a campaign that crossed continents, Michael’s insights featured in leading international outlets including Gulf Business, Arabian Business, Indian Management and The European, shaping regionally relevant narratives around leadership, change and strategy. His practical advice on spotting leadership talent was also featured in Edge magazine, from the Institute of Leadership (ILM).