We’re so happy to be working on the launch of an important new book, Clean Winners: Sustainability Strategy That Puts Customers First, by IMD Professors Goutam Challagalla and Frédéric Dalsace, published by Harvard Business Review.

At a time when many organisations are investing heavily in sustainability but struggling to see real commercial or environmental returns, Clean Winners offers a fresh and much-needed perspective. The book introduces Sustainability 2.0 – a new way of thinking that puts customer value and profitable growth at the heart of sustainability strategy.

Featuring powerful case studies from brands including Nespresso, John Deere, Michelin, Schneider Electric, Siemens and Finish, the book shows how leading companies are using sustainability not just to be “greener,” but to build stronger, more competitive businesses.

We’re really happy to be partnering on this exciting project, and we can’t wait to get this message out into the world ahead of publication on 24 March 2026.