From Cobblers to Catwalks: Our Next Big PR Step with Daniel Rubin
We are absolutely thrilled to announce that The Book Publicist has been chosen to lead the PR campaign for one of the most exciting memoirs of the year – Sole Survivor: How I Built a Global Shoe Brand by Daniel Rubin, founder of Dune London.
This is a big moment. Daniel Rubin is not just another entrepreneur – he is a pioneer of British fashion, a man who took his family’s East End shoemaking heritage and transformed it into a global footwear empire. With over 200 stores and concessions worldwide, Dune London is one of the UK’s most-loved fashion brands, turning over £140 million a year. And now, for the very first time, Daniel is sharing the story behind the brand.
The campaign will be managed by Emma Preece and Natalie Connors from our team, with no doubt our founder Ella Davidson (a big Dune fan herself), also getting involved.
The book is already attracting glowing endorsements from leading figures:
“A thoroughly entertaining read and valuable insight into building a business” – Touker Suleyman, serial entrepreneur and Dragon on BBC’s Dragon’s Den
“Whether you’re an entrepreneur, a shoe enthusiast, or simply someone drawn to tales of resilience, Sole Survivor is a captivating read.” – Darla-Jane Gilroy, Associate Dean, University of the Arts London
“Daniel’s journey from factory floors to building a global brand is an extraordinary story of resilience, creativity and determination” – Richard Shetliffe, CEO, The British Footwear Association
At The Book Publicist, we specialise in building thought leadership and launching books that make headlines. We are honoured to be working with Daniel Rubin and Canbury Press to bring this extraordinary memoir to the widest possible audience.
From national media interviews to in-depth features, book reviews, podcasts, and business press coverage, our campaign will spotlight Daniel’s journey, his lessons for entrepreneurs, and his legacy in the fashion industry.
This is a landmark campaign for us, and we couldn’t be more excited to share Daniel’s story with the world. Stay tuned for media coverage, behind-the-scenes campaign updates, and of course, a closer look at the lessons from one of Britain’s most remarkable entrepreneurs.
Sole Survivor: How I Built a Global Shoe Brand by Daniel Rubin is published by Canbury Press on 6th November 2025, priced £20 for Hardback and £12.99 for eBook.