Reactive PR can leverage your message and help you secure bigger media opportunities –  whether that’s on TV, radio or writing op-eds in the nationals.

Sharing your expert perspective on a news topic through articles, comments or interviews can help you break into the busy news agenda and position you as an expert in your field. Whether it’s events, awareness days, or seasonal topics like Christmas or summer, jumping on topical stories is a brilliant way to secure more PR.

Responding to the news quickly with expert insight will position you as a go-to voice in your field. Timely, relevant commentary not only increases chances of being quoted in the media, but it also boosts your discovery in searches.

Here are some upcoming hooks to add to have on your radar:

• School summer holidays: From parenting challenges, to children’s mental health, activity ideas or educational tools – parenting journalists are always on the hunt for expert advice and fresh content during the summer holidays.
• International Youth Day (12 August): Whether you are discussing mental health, career, education or social impact, this is a timely opportunity to highlight any issues affecting young people.
• UN Assembly (09 September): The 80^th UN General Assembly will feature increased discussions on major global issues, including climate change, human rights and AI. For thought leaders in technology, business or sustainability, it’s an important date to have in your calendar.
• AI & Big Data Expo Europe (24 September): This is a major summit in Amsterdam which will spotlight all of the latest developments in AI. Experts can respond to news stories and offer commentary on emerging trends and discussions in this field.
• World Mental Health Day (10 October): If your message offers a fresh perspective on wellbeing and mental health, this is the perfect opportunity to put yourself forward to contribute constructive commentary.